PianoDisc is the world’s leading manufacturer of player piano systems, with a dealer network that literally spans the globe. The company was founded in 1988, and in very short order became one of the most successful, innovative and influential companies in the music products industry.
PianoDisc began in a modest-sized piano retail store in Sacramento, California, which was owned by brothers Gary & Kirk Burgett. In 1979, the two had decided to start a business together that would take advantage of each one’s talents and interests. Gary was a pianist and music teacher with a successful studio of his own, and Kirk was a skilled piano technician and rebuilder. The company they founded was called Burgett Pianos, and through a combination of hard work and marketing savvy they rapidly took annual sales from 50 pianos to over 400.
One important selling tool for the brothers was a product called Pianocorder, a cassette-driven player system that could be added to any piano. The Burgetts let Pianocorder demonstrate their pianos in malls, department stores, model homes and a host of other offsite locations, and it drew fascinated customers—people who didn’t play the piano and never would have thought of buying one—into their store.